Jurnal Ilmiah Ekonomika
Vol 13 No 1 (2020): Ekonomika

IMPLEMENTASI THEORY OF REASONED ACTION OLEH AJEN FISHBEIN PADA PENELITIAN SIKAP DAN NORMA SUBJEKTIF TERHADAP MINAT MAHASISWA UNIVERSITAS BATURAJA MENABUNG SAHAM YANG ADA DI BURSA EFEK INDONESIA

Muhamad Mardiansyah (Dosen Tetap Fakultas Ekonomi dan Bisnis Unbara)
Darman Syafe’i (Dosen Tetap Fakultas Ekonomi dan Bisnis Unbara)

Article Info

Publish Date
01 Apr 2020

Abstract

This research aims to analyze the implementation of the theory of reasonedaction by Ajen Fishbein on attitudes and subyektive norm toward intention to savingstocks. Students College of Baturaja University were taken as the case studi. Bothprimary and secondary data were obtained in this study. Secondary data were obtainedfrom various sources such as journals, books and other related publication. Primary datawere obtained using questionnaires which were distributed to the target respondents. AMultiple Linear Regression Analysis with the SPSS program was employed to analyzedata. The result showed that attitudes and subjective norm had a positive and significanteffect on the intention and subjective norm was found dominant. It suggestted the referentgroup can help provide information, educate and motivate to increase normative beliefsand motivate students to develop intention.

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Journal Info
Jurnal Ilmiah Ekonomika
Website

Abbrev

fe

Publisher

Universitas Baturaja

Subject

Economics, Econometrics & Finance

Description

Ekonomika Adalah Jurnal Ilmiah Yang Menyajikan Berbagai Tulisan Ilmiah Dalam Bentuk Ringkasan Hasil Penelitian, Artikel Ilmiah, dan Resensi Buku di Bidang Ilmu Ekonomi. Redaksi Mengundang Para Pakar, Praktisi, Akademisi, Peneliti, dan Siapa Saja Yang Peduli Dengan Pengembangan Ilmu Pengetahuan dan ...