INTELEKTIVA
Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )

PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT LOYALITAS PELANGGAN

HERMANTO (Unknown)
ANGEL PURWANTI (Unknown)

Article Info

Publish Date
04 Jul 2020

Abstract

Interpersonal communication is very important in a business organization because it has a significant influence on customer loyalty. The purpose of this studt is look at the effect of interpersonal communication on customer loyalty in CV. Putra Jayar Service on Batam City. The method used in this research is quantitative with simple linear regression analysis using IBM SPSS Statistics 23 application. Samples on this research were 276 respondents by random sampling method. The results showed that t count (6.282) > t table (1.645) with significance level 0.000 < 0.05 that indicates interpersonal communication significantly influence customer loyalty. Coefficient of R Square is 0.275 which shows that interpersonal communication variable have effective contribution of 27.5% to customer loyalty and the remaining 72.5% customer loyalty influenced by variables not examined in this study.

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Journal Info
INTELEKTIVA
Website

Abbrev

jurnal

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

INTELEKTIVA Jurnal Ekonomi,Sosial dan Humaniora adalah media diseminasi pemikiran dari berbagai disiplin ilmu. Intelektiva menerbitkan artikel yang berbasis pemikiran ( konseptual ) maupun berbasis riset empirik. Redaksi menerima artikel dengan tema ekonomi dan sosial-humaniora, namun tidak terbatas ...