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All Journal Jurnal Komunikasi INTELEKTIVA JURSIMA Jurnal Sistem Informasi dan Manajemen
ANGEL PURWANTI
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Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PEMANFAATAN INSTAGRAM OLEH GENERASI MILENIAL SEBAGAI MEDIA BISNIS ONLINE DI KOTA BATAM AYU ANDIRA RASYID; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Instagram is currently more widely used to promote business by an entrepreneur. The development of technology is currently used by business people to promote and develpo their business quickly and widely by using online applications, especially instagram. The purpose of this is to know the use of instagram as an online business media for millennial generations in Batam. This type of research uses descriptive qualitative method. The sample used was obtained by purposive sampling technique. Data collection techniques can be done by observation, in-depth interviews, and literature study from various sources of research material. The results of this study indicate that instagram is used by entrepreneur as a business promotion and can increase sales from before.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT LOYALITAS PELANGGAN HERMANTO; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Interpersonal communication is very important in a business organization because it has a significant influence on customer loyalty. The purpose of this studt is look at the effect of interpersonal communication on customer loyalty in CV. Putra Jayar Service on Batam City. The method used in this research is quantitative with simple linear regression analysis using IBM SPSS Statistics 23 application. Samples on this research were 276 respondents by random sampling method. The results showed that t count (6.282) > t table (1.645) with significance level 0.000 < 0.05 that indicates interpersonal communication significantly influence customer loyalty. Coefficient of R Square is 0.275 which shows that interpersonal communication variable have effective contribution of 27.5% to customer loyalty and the remaining 72.5% customer loyalty influenced by variables not examined in this study.
BRAND EQUITY PT SAMSUNG ELECTRONIC INDONESIA DI KOTA BATAM ANDY RAHMADY; ANGEL PURWANTI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The current competitive environment in the economy is quite tight and complex. Every company is required to always understand and comprehend what is happening in the market and what consumers desire, as well as the changes that exist to be able to compete with the competitors. This type of research is quantitative research that will examine the effect of brand equity consisting of, brand awareness, brand quality impression and brand associations on consumer loyalty. In sampling, researchers used the Simple Random Sampling technique. Respondents' responses to the brand equity variables are almost entirely good. This shows that, respondents believe in brand equity inherent in PT Samsung Electronic Indonesia.
Penataan Objek Wisata Sebagai Strategi Komunikasi Dinas Pariwisata dan Kebudayaan dalam Kegiatan Visit Batam 2010 Angel Purwanti
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3601.711 KB) | DOI: 10.21107/ilkom.v10i1.1834

Abstract

AbstractCommunication strategy as an activity or communication campagne used toinformation or persuades to build understanding and forced an idea or cases,product or service that is planned. Batam tourism increasing is by Visit Batam. One strategy would be communicated by the Department of Tourism and Culture Batam namely Arrangement and Infrastructure Improvement. The approachused in structuring and improving the infrastructure and the revitalization ofJodoh and Nongsa structuring, development and upgrading of roads Batamcity, and the management and urban utility increasing. This research as aqualitative research with descriptif-case study approaching. Data source useddepth interview, observation and documentations.Keyword : Communication Strategy, Case Study, Qualitative Research,descriptiveAbstrakStrategi komunikasi merupakan kegiatan atau kampanye komunikasi yangsifatnya informasial maupun persuasive untuk membangun pemahaman dandukungan terhadap suatu ide, gagasan atau kasus, produk maupun jasa yangterencana. Peningkatan Pariwisata Kota Batam dilakukan dengan bentukkegiatan Visit Batam. Salah satu trategi yang di komunikasikan oleh DinasPariwisata dan Kebudayaan Kota Batam yaitu Penataan dan PeningkatanInfrastruktur. Pendekatan yang dilakukan dalam penataan dan peningkataninfrastruktur yaitu revitalisasi dan penataan kawasan Jodoh dan Nongsa,pembangungan dan peningkatan jalan Kota Batam, dan pengelolaan danpengingkatan utilitas perkotaan. Penelitian ini merupakan penelitian kualitatifdengan pendekatan studi kasus yang bersifat deskriptif. Pengumpulan datadilakukan dengan cara wawancara mendalam, observasi dan dokumentasi.Kata Kunci: Strategi komunikasi, Studi Kasus, Penelitian Kualitatif, Deskriptif
PENGARUH KEPEMIMPINAN DAN KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI BADAN PENGUSAHAAN (BP) BATAM Timbul Dompak; Angel Purwanti; Dedi Epriadi
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.576

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kepemimpinan dan kompetensi sumber daya manusia terhadap kinerja pegawai Badan Pengusahaan (BP) Batam. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada responden. Sampel penelitian sebanyak 100 orang. Hasil penelitian menunjukkan bahwa (1) secara parsial terdapat pengaruh Kepemimpinan terhadap kinerja karyawan dengan nilai t-count (9,766) > t-table (1,984), (2) secara parsial tidak terdapat pengaruh kompetensi sumber daya manusia terhadap kinerja karyawan dengan nilai t-count (0,631) < t-table (1,984), (3) secara simultan terdapat pengaruh kompetensi Leadership dan sumber daya manusia terhadap kinerja karyawan dengan F-count (64,250) > F-table (3,09).
PENGARUH KEPEMIMPINAN DAN KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI BADAN PENGUSAHAAN (BP) BATAM Timbul Dompak; Angel Purwanti; Dedi Epriadi
JURSIMA Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.576

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kepemimpinan dan kompetensi sumber daya manusia terhadap kinerja pegawai Badan Pengusahaan (BP) Batam. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada responden. Sampel penelitian sebanyak 100 orang. Hasil penelitian menunjukkan bahwa (1) secara parsial terdapat pengaruh Kepemimpinan terhadap kinerja karyawan dengan nilai t-count (9,766) > t-table (1,984), (2) secara parsial tidak terdapat pengaruh kompetensi sumber daya manusia terhadap kinerja karyawan dengan nilai t-count (0,631) < t-table (1,984), (3) secara simultan terdapat pengaruh kompetensi Leadership dan sumber daya manusia terhadap kinerja karyawan dengan F-count (64,250) > F-table (3,09).
Co-Authors ANDY RAHMADY AYU ANDIRA RASYID Dedi Epriadi Hermanto Timbul Dompak