INTELEKTIVA
Vol 1 No 12 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, JULI 2020 )

BRAND EQUITY PT SAMSUNG ELECTRONIC INDONESIA DI KOTA BATAM

ANDY RAHMADY (Unknown)
ANGEL PURWANTI (Unknown)

Article Info

Publish Date
23 Jul 2020

Abstract

The current competitive environment in the economy is quite tight and complex. Every company is required to always understand and comprehend what is happening in the market and what consumers desire, as well as the changes that exist to be able to compete with the competitors. This type of research is quantitative research that will examine the effect of brand equity consisting of, brand awareness, brand quality impression and brand associations on consumer loyalty. In sampling, researchers used the Simple Random Sampling technique. Respondents' responses to the brand equity variables are almost entirely good. This shows that, respondents believe in brand equity inherent in PT Samsung Electronic Indonesia.

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Journal Info
INTELEKTIVA
Website

Abbrev

jurnal

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Description

INTELEKTIVA Jurnal Ekonomi,Sosial dan Humaniora adalah media diseminasi pemikiran dari berbagai disiplin ilmu. Intelektiva menerbitkan artikel yang berbasis pemikiran ( konseptual ) maupun berbasis riset empirik. Redaksi menerima artikel dengan tema ekonomi dan sosial-humaniora, namun tidak terbatas ...