Journal of Management - Small and Medium Enterprises (SME's)
Vol 5 No 2 (2017): Journal of Management - Small and Medium Enterprises (SME's)

PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG

Nire Diah Viriani Ledo (Unknown)
Ronald P.C. Fanggidae (Unknown)
Rolland E. Fanggidae (Unknown)

Article Info

Publish Date
27 Jul 2019

Abstract

The purposes of this research is to know and to explain that Brand and Advertisement influencepartially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The researchmethod used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic,Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showedthat Brand and Advertisement did not influence partially and simultaneously to ConsumerBehavior.Keywords : Brand, Advertisement, Consumer Behavior

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Journal Info
Journal of Management - Small and Medium Enterprises (SME's)
Website

Abbrev

JEM

Publisher

Universitas Nusa Cendana

Subject

Economics, Econometrics & Finance

Description

Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen ...