Bumi Lestari
Vol 13 No 2 (2013)

MEMOTIVASI PERILAKU HEMAT ENERGI DAN RAMAH LINGKUNGAN DI SEBUAH HOTEL

Wayan G. Santika (Unknown)

Article Info

Publish Date
01 Aug 2013

Abstract

AbstrakThe present study aimed to find out whether persuasive messages with descriptive normsand norms of reciprocation were better than the standard message in increasingparticipation in hotel’s reuse linens and towels program and to know whether similarstudies conducted in the individualistic culture of the United States could be replicated forthe Indonesian collectivistic culture. The study started by printing four different cards withstandard, standard with bigger fonts, descriptive norms, and norms of reciprocationmessages. Cards were placed in rooms of a hotel located in Bali. Results show that cardsprinted with descriptive norms and norms of reciprocation messages were indeed moredominant than the standard one in increasing participation in linens and towels reuseprogram. The results were similar to those conducted in the United States.

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Journal Info
Bumi Lestari
Website

Abbrev

blje

Publisher

Universitas Udayana

Subject

Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Energy Environmental Science

Description

Bumi Lestari Journal of Environment (p-ISSN: 1411-9668; e-ISSN: 2527-6158) is a peer-reviewed journal, presents original research articles and letters in all areas of environmental studies and environmental sciences (biotic, abiotic and social/cultural). This journal has been indexed by cabdirect ...