International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Vol. 1 No. 1 (2021): | February | International Journal of Business, Technology and Organizational B

Halal Certification Models in Increasing Community Purchase Intention for Halal Products in Indonesia

Ari Agung Nugroho (Universitas Bangka Belitung, Indonesia)
Esaka Pratala (STISIP Yuppentek, Tangerang, Indonesia)
Atik Atikah (Universitas Muhammadiyah Tangerang, Banten, Indonesia)

Article Info

Publish Date
22 Feb 2021

Abstract

The purpose of this research is to investigate the analysis of the implementation of the halal certification policy on the public's halal awareness, which has an impact on increasing people's purchasing power for halal products. The research sample was taken from 100 consumers who use Halal products in Indonesia. In this study, data analysis used a partial least square approach using Smart PLS software. The results of the analysis revealed that the implementation of the halal certification policy was found to be positively related to consumer halal awareness. Likewise, this study found a significant relationship between halal certification and people's buying interest in halal products. Furthermore, the policy of applying for halal certification is positively associated with an increase in people's purchasing power for halal products. Keywords: halal certification, halal awareness, purchase intention

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Journal Info
International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Website

Abbrev

ijbtob

Publisher

Garuda Prestasi Nusantara Consulting

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Description

International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital ...