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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Esaka Pratala
STISIP Yuppentek, Tangerang, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Halal Certification Models in Increasing Community Purchase Intention for Halal Products in Indonesia Ari Agung Nugroho; Esaka Pratala; Atik Atikah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): | February | International Journal of Business, Technology and Organizational B
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.4

Abstract

The purpose of this research is to investigate the analysis of the implementation of the halal certification policy on the public's halal awareness, which has an impact on increasing people's purchasing power for halal products. The research sample was taken from 100 consumers who use Halal products in Indonesia. In this study, data analysis used a partial least square approach using Smart PLS software. The results of the analysis revealed that the implementation of the halal certification policy was found to be positively related to consumer halal awareness. Likewise, this study found a significant relationship between halal certification and people's buying interest in halal products. Furthermore, the policy of applying for halal certification is positively associated with an increase in people's purchasing power for halal products. Keywords: halal certification, halal awareness, purchase intention
Co-Authors Ari Agung Nugroho Atik Atikah