Business Review and Case Studies
Vol. 1 No. 2 (2020): BRCS, Vol 1 No 2, August 2020

THE BLANKON: UNIQUE BEVERAGE WITH DISTINCTIVE AROMA FROM KAWISTA

Khinsa Naura Nisrinathira (School of Business, IPB University)
Lokita Rizky Megawati (School of Business, IPB University)
M. Syamsul Ma’arif (School of Business, IPB University)

Article Info

Publish Date
31 Aug 2020

Abstract

Kawista is a fruit that belongs to oranges, it has round shape with thick and hard skin and special aroma. The purpose of this research is to identify customer needs for non-coffee beverage and produce The Blankon. The method used was customer development that is focused on customer discovery by using canvas model. The study conducted in coffee shops in Bogor City from February to March 2020. The results showed that The Blankon answered the customers’ wants. The sweet levels classified as adequate (not too sweet) and not leaving traces of sweetness in the mouth. The Blankon has distinctive aroma, and refreshing as drinks. Based on the result, about 92% of respondents were potential to choose The Blankon as their beverages. Keywords: build the product, business model canvas, customer discovery, kawista

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Journal Info
Business Review and Case Studies
Website

Abbrev

brcs

Publisher

Institut Pertanian Bogor

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. ...