Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020

PENGARUH GAYA HIDUP DAN KEMUDAHAN TERHADAP MINAT BELI MAHASISWA DALAM BERBELANJA ONLINE

Rumbiati Rumbiati (Unknown)
Heriyana Heriyana (Unknown)

Article Info

Publish Date
19 Jul 2020

Abstract

The development of technology makes the internet a medium that is not only used as a medium of communication, but also a shopping medium. The purpose of this paper is to see how the effect of lifestyle and ease of use on college student interest in shopping online. This research is a descriptive and parametric study. The data used are primary data, processing using data with ANOVA (analysis of variance) test. The sampling technique used was purposive sampling with a total sample of 205. The results showed that lifestyle and ease of use affect the buying interest of college students in shopping online. From the economic side, online shopping can reduce the activity/ sacrifice that is considered as expenditure.

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Journal Info
Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Website

Abbrev

JAMB

Publisher

Politeknik Negeri Sriwijaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science ...