Nusa: Jurnal Ilmu Bahasa dan Sastra
Vol 15, No 4: November 2020

Makna Pesan Sosial dalam Iklan Layanan Masyarakat “Stereotip Z”: Sebuah Kajian Semiotika Riffaterre

Budi Santoso (Jurusan Bahasa dan Sastra Jepang, Universitas Dian Nuswantoro)
Andi Halang Lewa (Manajemen Perhotelan, Universitas Dian Nuswantoro)

Article Info

Publish Date
31 Dec 2020

Abstract

Abstract Public Service Advertisements are non-commercial advertisements that aim to sell ideas for the benefit of public service. The message of Public Service Advertisements contains suggestions and persuation  to the public to take an action that changes their "bad" behavior for the better behavior . This paper attempts to describe the meaning of social messages in the text of public service advertisements “Stereotype Z”. Data analysts use  Riffaterre’s semiotic approach. Through heuristic and hermenetic reading, analysis of the indirect expressions, matrix, model, variant, and hypogra, results show that the text of public service advertisements "Stereotype Z” contains  a social  message that persuade the young generation (generation Z) to be more critical about the problems in their suroundings.

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Journal Info
Nusa: Jurnal Ilmu Bahasa dan Sastra
Website

Abbrev

nusa

Publisher

Universitas Diponegoro

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Jurnal NUSA adalah jurnal nasional terakreditasi Sinta Kemristekdikti yang diterbitkan oleh Program Studi Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Diponegoro, jurnal NUSA menerima dan memuat artikel mengenai Sastra Indonesia, Kajian Bahasa, Linguistik Teoritis, Linguistik Terapan, Sastra ...