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All Journal Nusa: Jurnal Ilmu Bahasa dan Sastra
Budi Santoso
Jurusan Bahasa dan Sastra Jepang, Universitas Dian Nuswantoro
Humanities Languange, Linguistic, Communication & Media

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Representasi Nilai Toleransi dalam Animasi Keluarga Somat Episode “Hari Kartini” Budi Santoso; Irma Winingsih
Nusa: Jurnal Ilmu Bahasa dan Sastra Vol 17, No 1: Februari 2022
Publisher : Program Studi Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/nusa.17.1.50-65

Abstract

This study aims to describe representation of the value of tolerance in the animation film Somat’s Family episode "Kartini’s Day". Qualitative descriptive research method used in this study. The data is taken from the animation film Somat’s Family episode "Kartini’s Day". Research approach used  semiotics approach, especially communication semiotics from John Fieske on representation theory. Data  analysis focuses on three levels of representation, namely  level of reality, level of representation, and  level of ideology. The results show that at the level of reality tolerance is represented in the form of appearance, make-up, costumes, and behavior of the characters who respect differences. The technical representation level uses close up, two angle shots, medium shots, and long shots techniques. Bright lighting is used to indicate a happy felling of the character. The editing section uses continuity editing. The voice code consists of  dialogues of the characters. Conventional representation codes consist of characters who respect differences, actions and dialogues of characters which show respect for different cultures or opinions. At ideological level, animation series  Somat’s Family episode “Kartini Day” consist of  ideology of tolerance and respect for different cultures. The ideology of pluralism was also revealed which was then united in the concept of Bhineka Tunggal Ika.
Makna Pesan Sosial dalam Iklan Layanan Masyarakat “Stereotip Z”: Sebuah Kajian Semiotika Riffaterre Budi Santoso; Andi Halang Lewa
Nusa: Jurnal Ilmu Bahasa dan Sastra Vol 15, No 4: November 2020
Publisher : Program Studi Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.036 KB) | DOI: 10.14710/nusa.15.4.477-491

Abstract

Abstract Public Service Advertisements are non-commercial advertisements that aim to sell ideas for the benefit of public service. The message of Public Service Advertisements contains suggestions and persuation  to the public to take an action that changes their "bad" behavior for the better behavior . This paper attempts to describe the meaning of social messages in the text of public service advertisements “Stereotype Z”. Data analysts use  Riffaterre’s semiotic approach. Through heuristic and hermenetic reading, analysis of the indirect expressions, matrix, model, variant, and hypogra, results show that the text of public service advertisements "Stereotype Z” contains  a social  message that persuade the young generation (generation Z) to be more critical about the problems in their suroundings.
Co-Authors Andi Halang Lewa Irma Winingsih, Irma