Jurnal Teknik
Vol 18 No 2 (2020): Jurnal Teknik

Evaluasi Faktor-faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Perumahan Pondok Pesona Alam

M. Rizal Afrianto (Universitas Islam Lamongan)
Hammam Rofiqi Agustapraja (Universitas Islam Lamongan)

Article Info

Publish Date
20 Oct 2020

Abstract

P.T. Widiantara Perdana Putra as a housing developer certainly wants to provide residential property products that could meet the needs and desires of the community. The developer find it difficult to identify the dominant factors affecting consumer decisions in choosing a type-25 house at Pondok Pesona Alam Housing (PPA). The purpose of this study is to determine the factors influencing the housing purchase decision. The sample used in this study were 25 PPA customers. A questionnaire were used to collect data. The analysis technique used is multiple linear regression. Based on the results of the analysis, it can be seen that the environment variable has a coefficient of 0.181 and is the most dominating of the other variables. Furthermore, the second variable is location with a coefficient of 0.173. While the third is the building variable with a coefficient of 0.146.

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Journal Info
Jurnal Teknik
Website

Abbrev

jt

Publisher

Universitas Negeri Gorontalo

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Teknik (JT) is a peer-reviewed journal published by Faculty of Engineering, State University of Gorontalo. JT is published two times annually, in June and December. JT provides a place for academics, researchers, and practitioners to publish scientific articles. The scope of the articles ...