Jurnal Mantik
Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Analysis of Linear Regression Level of Customer Satisfaction New Smartphone Purchase Decisions

Priatno (Universitas Bina Sarana Informatika)
Bilal Abdul Wahid (Universitas Bina Sarana Informatika)

Article Info

Publish Date
01 Feb 2021

Abstract

Smartphone technology is currently implementing the latest and most comprehensive technology, which in addition to this technology also allows you to do many things such as making video conferences, playing e-sport games, and other transactions. Research conducted by the author uses the SPSS Ver.22 application program to report the data obtained by distributing questionnaires to 80 respondents who will buy or have used new smartphone products. After the analysis is carried out, the results obtained from the independent variables are based on brand (X1), price (X2), product specifications (X3), design (X4), and together have a positive effect on the related variables, namely the purchase decision (Y), so that the following equation is obtained: Y = 7.244 - 0.012X1 + 0.210X2 + 0.464X3 - 0.003X4.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...