This article explains the dynamics of Samin's movement against the plan to establish a cement factory in Pati (Kendeng mountains), which has been a manifestation conflict that has not yet reached a meeting point. This research was conducted ethnographically with a qualitative approach. While the paradigm used to discuss is the theory of social movements. The findings and discussion that political opportunity arises because the plan to establish a factory that is legally flawed and humanly contradicts a sense of justice. Protests made by the Samin community did not get a positive response, coupled with other disappointments that had accumulated led to the birth of feelings of deprivation as citizens. They feel colonized in their own country which results in collective resistance. Their struggle is increasingly greater with the role of actors who are able to mobilize, form movement organizations, network with various elements of society, and facilitate open resistance. Cultural framing emerges through the spread of the ideology of the movement, where this ideology originates from the teachings of nature preservation raised by the Samin community
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