Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Vol 15, No 2 (2020)

Pengaruh Expanded Marketing Terhadap Minat Berkunjung Di Museum Asi Mbojo

Yogi Arief Wijaksono (Sekolah Tinggi Ilmu Ekonomi (STIE) Bima)
Muhajirin Muhajirin (Sekolah Tinggi Ilmu Ekonomi (STIE) Bima)

Article Info

Publish Date
31 Oct 2020

Abstract

Tourism has now become a global need. The development of increasingly rapid globalization is very influential on the development of industry, including the tourism industry. Currently the tourism industry is part of one of the central foreign exchange earners for developing countries including Indonesia. The aim to be achieved is to increase expanded marketing of visiting interest in the Asi Mbojo museum. The data used is primary data. The research sample of 70 visitors who visited the ASI MBOJO museum. Data analysis tool in this research uses simple linear regression. The results of this study indicate that expanded marketing influences the interest in visiting the museum Asi Mbojo. 

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Journal Info
Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Website

Abbrev

JTE

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Economics, Econometrics & Finance Social Sciences

Description

Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news ...