Every business always initiated by an individual or group idea in the context of seeking benefits and profits. Meanwhile, strategy is a way to realize the ideas. This research aims to find and clarify the ideas of business owners in the form of a vision, mission, and other views related to XYZ Hotel. Hotel XYZ is a two-star hotel located in Palembang City where competition with economical hotel brands and digital disruption cannot be avoided at the time this research was made, so needs a business strategy and strategy IS / IT. Based on these ideas, the authors formulate an information system strategy by evaluating the achievement indicators of ideas, analyzing business environment and IS / IT analysis, and projecting existing IS / IT to achieve the idea of XYZ Hotel owner using Ward dan Peppard method.
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