Social Economics and Ecology International Journal (SEEIJ)
Vol. 4 No. 1 (2020): March

The Role of Network Capabiliity in Shaping Behavior E-commerce Acceptance Among Small Businesses in Keranggan Village

Yuniarty Yuniarty (Bina Nusantara University)
Hartiwi Prabowo (Bina Nusantara University)
Ridho Bramulya Ikhsan (Bina Nusantara University)

Article Info

Publish Date
27 Mar 2020

Abstract

This research is a case study to help identify the driving factors of e-commerce acceptance by small businesses in Keranggan Village in Indonesia. This study argues that factors such as technology-organization-environment need to be strengthened by network capability from business actors so that e-commerce adoption intention emerges. From the total samples of 100 business actors in Keranggan Village. The study utilized Structural Equation Modeling (SEM) with SmartPLS 3.0 for data examination. Consequently, the relationship of technological context with e-commerce acceptance is mediated by significant network capability.

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Journal Info
Social Economics and Ecology International Journal (SEEIJ)
Website

Abbrev

seeij

Publisher

Universitas Bina Nusantara

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

Description

Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community ...