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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Manajemen dan Bisnis Sriwijaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JOIV : International Journal on Informatics Visualization Warta Ardhia : Jurnal Perhubungan Udara Social Economics and Ecology International Journal (SEEIJ) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Business Studies and Management Review

Ridho Bramulya Ikhsan

Bina Nusantara University

Author-ID : 3479531

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Transportation Other

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POLITICAL MARKETING MIX DAN PENGARUHNYA TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS LAMPUNG Ridho Bramulya Ikhsan; Muchsin Saggaff Shihab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 16 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

The purpose of this study is to scrutinize the effect of the political marketing mix on the voters’ decision. The concept of political marketing mix i.e. product, promotion, price and place were employed in this study. Both primary and secondary data were obtained. Secondary data were obtained from various sources such as journal, and books. Primary data were obtained by using questionnaire. Target respondents were students of Lampung University (UNILA) who voted for the 2010 Mayor election at Bandarlampung. Using stratified random sampling with proportional distribution and accidental sampling techniques, a total of 100 responses were obtained. Data were examined using both descriptive and statistical analysis such as, linear regression analysis, validity and reliability tests. Findings showed that, partially and simultaneously, political marketing mix which includes product, promotion, price and place had a significant impact on voters’ decision. Of all factors, place was found to be dominant. Keywords: Political Marketing, Marketing Mix, voters’ decision.

Sustainability and Competitiveness of Logistics Services Providers in Indonesia Engkos Achmad Kuncoro; Dony Saputra; Robin Cahyadi; Ridho Bramulya Ikhsan
Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i3.7783

With the rise of competition and challenges for Logistics Service Providers (LSP) in Indonesia, competitiveness and sustainability are needed. The research explored logistical process and identified factors that built the competitiveness of LSP, such as Third-Party Logistics (3PL) in Indonesia. The research also identified factors and relationships of their competitiveness and sustainability. The research method was explorative with a qualitativeobservation approach. The applied sampling technique was purposive and snowball. The participants were 10 LSP operating in Indonesia: Kühne + Nagel, FedEx, Damco, DB Schenker, APL Logistics, Panalpina, Agility Logistics, TNT Express, Röhlig Logistic, and Rhenus Logistic. The data were unstructured interviews with 10 middle managers with the job position of leader and manager. Then, the data were analyzed using NVivo 10 software. The result is the recommendation of the competitiveness model for 3PL that the providers can apply to achieve its sustainability. Moreover, the factors that drive competitiveness of LSP are price, service, people, and network. Meanwhile, innovation and credibility improve competitiveness toward sustainability of 3PL. Based on the findings, it can offer opportunities for further research on the relationship and influence of these variables on other similar companies in other countries.

The Role of Network Capabiliity in Shaping Behavior E-commerce Acceptance Among Small Businesses in Keranggan Village Yuniarty Yuniarty; Hartiwi Prabowo; Ridho Bramulya Ikhsan
Social Economics and Ecology International Journal (SEEIJ) Vol. 4 No. 1 (2020): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v4i1.7353

This research is a case study to help identify the driving factors of e-commerce acceptance by small businesses in Keranggan Village in Indonesia. This study argues that factors such as technology-organization-environment need to be strengthened by network capability from business actors so that e-commerce adoption intention emerges. From the total samples of 100 business actors in Keranggan Village. The study utilized Structural Equation Modeling (SEM) with SmartPLS 3.0 for data examination. Consequently, the relationship of technological context with e-commerce acceptance is mediated by significant network capability.

Faktor Penentu Kepuasan Pengguna Layanan Logistik Di E-Commerce Ridho Bramulya Ikhsan; Ivan Sangkereng
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 8, No 2 (2021): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v8i2.696

Customer satisfaction is a determinant of the sustainability of the logistics service provider when collaborating with e-commerce platforms. Therefore, it is essential to study the factors that determine customer satisfaction when using goods delivery services more deeply. This study aims to determine the effect of logistics services with dimensions consisting of product availability and quality, delivery, information and complaints on electronic customer satisfaction. The population in this study is the e-commerce users who live in Jabodetabek, with a total sample of 386. The sampling technique used was purposive sampling. Measurement of variables using a questionnaire with a 5-point differential semantic scale. PLS-SEM was used to answer the research hypothesis. As a result, all questionnaire items meet the requirements of high validity and reliability. The seven variables analyzed, namely availability, delivery time, shipping costs, delivery reliability, product quality and condition, consumer complaints and return policies, and information quality, have a significant positive effect on electronic customer satisfaction. The quality of information and complaints is the dominant determining factor in shaping electronic customer satisfaction.

Identifikasi Kepuasan Penumpang atas Implementasi Kualitas Layanan Perusahaan Penerbangan Lianna Wijaya; Ridho Bramulya Ikhsan; Hartiwi Prabowo; Rini Kurnia Sari
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 3 (2019): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v6i3.357

The purpose of this study to examined the contribution of the dimensions airline service quality to build of passengers satisfaction who using LCC airlines in DKI Jakarta and identified the level satisfaction of passengers who using LCC airlines. The data collection using a questionnaire and distributed to 120 passengers who use LCC airlines in DKI Jakarta. The analysis used multiple linear regression and important-performance matrix analysis. All data is valid, reliable and the best linear unbiased estimator tests is fit. Findings showed that, simultaneously and partially, dimensions of airline service quality had a significant impact on passenger satisfaction who using LCC airlines. The results of the important-performance matrix, there are 6 attributes that require special treatments to create passenger satisfaction and only 3 attributes that are felt satisfied by passengers.

Penerapan Forecasting pada Kebutuhan Bahan Baku “Solven S 602” Aries Aries; Hartiwi Prabowo; Teguh Sriwidadi; Ridho Bramulya Ikhsan
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 1 (2019): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v6i1.303

The problems in this research are fluctuating market demand conditions, sources of raw materials mostly from overseas so that they have a long order period, specialty raw materials so there are not many suppliers that sell similar raw materials. This study aims to find out how forecasting calculations at PT XYZ when using moving average methods, exponential smoothing, and linear regression. Processing data using Quantitative Method for Windows software (QM for Windows). The results showed that the forecasting of “Solven S 602” raw materials with the moving average method resulted in an average percentage of absolute errors of 3.448%; forecasting with the exponential smoothing method produces an average percentage of absolute errors of 4.951%; forecasting with linear regression method produces an absolute percentage error of 0% on average. The most appropriate forecasting method for PT. XYZ is a linear regression method because the absolute error is the smallest.

Student Engagement Mechanism of Online Learning: The Effect of Service Quality on Learning Management System Hartiwi Prabowo; Yuniarty Yuniarty; Ridho Bramulya Ikhsan
JOIV : International Journal on Informatics Visualization Vol 6, No 3 (2022)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.6.3.1263

Since typical classrooms do not include discussions, collaborative learning, or interactive learning activities, engagement is a major challenge in distant learning. Online learning satisfaction levels should be measured as evaluation material for future implementation. Although online learning has many advantages, a high dropout rate remains a significant challenge. This study investigates how higher education students' engagement and satisfaction with online learning are enhanced by information, system, and service aspects. The research design was quantitative research, and we used a questionnaire to collect data. The questionnaire was designed on a five-rating interval scale. The sampling technique was simple random sampling. The target minimum sample was counted using the Slovin method, and 206 undergraduate students taking online courses were surveyed online. The model was tested using structural equation modeling partial least squares (SEM PLS). This method is useful for investigating the relationship between constructs. The model was tested with the application of the SmartPLS program. The results revealed a positive and significant effect of system quality, information quality, service quality to student engagements, and their impact on student satisfaction, both direct and indirect. This study answers the literature gap and verifies the importance of online learning quality factors on studentsâ€™ satisfaction and engagement. These results are expected to help to improve online learning in higher education settings, specifically on students' engagement and satisfaction, leading to perseverance and success.

After-sales service to increase customer satisfaction: application of importance performance analysis method Andrianto Susilo; Ridho Bramulya Ikhsan
Journal of Business Studies and Management Review Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This research will assess customer satisfaction with after-sale services for customers who use interior design services in Jakarta. This type of study is qualitative descriptive with survey data collection techniques—the data survey collected by cross-sectional. The data collection method uses a questionnaire distributed to 100 customers who used interior design services in Jakarta. The analytic approach used is Importance-Performance Analysis (IPA). The results of the research have successfully identified customer satisfaction with the after-sales service. There are 6 out of 20 attributes perceived as unsatisfied customers, while other attributes are perceived to be moderately satisfied and satisfied by interior design service customers in Jakarta.

FACTORS AFFECTING THE REPURCHASE INTENTION OF E-COMMERCE CUSTOMERS IN SHARING ECONOMY ACTIVITIES Warniancy Ariesty; Ridho Bramulya Ikhsan
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The sharing economy is a peer-to-peer activity in which people can obtain, provide, or share access to goods and service facilitated by a community-based online platform. However, transaction activities in e-commerce platforms frequently result in a slew of issues, including a lack of security for customer privacy data, fraud, and other risks that reduce consumers' willingness to make repeat purchases in e-commerce. The purpose of this study was to determine the factors that affect repurchase intentions, such as information quality, transaction security, and trust. Quantitative methods are used to solve the hypothesis. The research data was collected employing a questionnaire distributed to 160 customers who had shopped on the e-commerce platform. Questionnaire data were analyzed using PLS-SEM. The results indicate that the quality of information and transaction security has a positive and significant effect on trust, and trust has a positive and significant impact on repurchase intentions in e-commerce

THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION Daru Asih; Ridho Bramulya Ikhsan; Nurul Komara Fajrin; Fadhila Dhia Malihah
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program.

Co-Authors Ahmad Fakhrorazi Andrianto Susilo Aries Aries Daru Asih Dewulf Wouter Dony Saputra Engkos Achmad Kuncoro Eriana Astuty Fadhila Dhia Malihah Foo-Wah Lim Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Ivan Sangkereng Juliater Simamarta Karina Silitonga Laranza Destami Br Sinukaban Lianna Wijaya Maria Grace Herlina Muchsin Saggaff Shihab Nik Abdullah Nurul Komara Fajrin Radindya Citta Dinegoro Randy Hadipoespito Rania Ramadhanty Annur Rini Kurnia Sari Robin Cahyadi Rudy Aryanto Teguh Sriwidadi Warniancy Ariesty Wei-Kit Loke Yudi Fernando Yudi Fernando Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty

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