Scientific Journal of Reflection : Economic, Accounting, Management and Business
Vol. 3 No. 3 (2020): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management and Business

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN

Indah Surti (Unknown)
Fitria Nur Anggraeni (Unknown)



Article Info

Publish Date
01 Jul 2020

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction. The research method used is quantitative with descriptive. The population in this study were consumers of Waroeng Steak Cafe & Resto in South Jakarta with a sample of 91 and the sampling technique used was Accidental Sampling. Furthermore, the analysis method uses simple linear regression consisting of descriptive analysis of the questionnaire, validity test, reliability test, correlation coefficient test, determination coefficient test and hypothesis test. The results showed that service contributed significantly to satisfaction. This happens, caused by emotional interaction. Therefore, it is important to strengthen the characteristics of employees in service. Furthermore, services should be used as a spearhead in influencing consumers. This will affect the long term and wide area

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Journal Info

Abbrev

SJR

Publisher

Subject

Economics, Econometrics & Finance

Description

SCIENTIFIC JOURNAL OF REFLECTION is a venue for scientists, practitioners, teachers and students to publish research results, critical analysis and applied concepts in economic scope including economics studies, accounting studies and management and business ...