Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)
Vol 4, No 1 (2021): Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS)

Video branding untuk promosi usaha mikro kecil menengah (UMKM)

Wahyuni Eka Sari (Politeknik Pertanian Negeri Samarinda)
Yulianto Yulianto (Politeknik Pertanian Negeri Samarinda)
Eko Junirianto (Politeknik Pertanian Negeri Samarinda)
Annafi Franz (Politeknik Pertanian Negeri Samarinda)
Syafei Karim (Politeknik Pertanian Negeri Samarinda)
Ida Maratul Khamidah (Politeknik Pertanian Negeri Samarinda)



Article Info

Publish Date
12 Mar 2021

Abstract

Nowadays, Branding or marketing share has evolved from creating images to video. The appropriate videos promotions can increase consumer interest in buying products. The suitable video can provide an positive image to consumers of a product or service. However, there are many obstacles in making interesting branding with video, such as the technique of taking pictures and creating an interesting storyline, the ability to package interesting videos such as editing sound and images, dubbing and then adding text. Solution for the problem, a community service program was carried out by the Politeknik Pertanian Negeri Samarinda to owners of micro, small and medium businesses (UMKM) in Samarinda. Implementation of this activity is carried out for a one-day workshop and then online mentoring for one week. The method of implementation is with lectures, practices, discussions and then questions and answers. This activity was attended by 30 participants. From 30 participants there were 28 participants who succeeded in making a video branding with a duration of 1 to 2 minutes.

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Journal Info

Abbrev

jipemas

Publisher

Subject

Other

Description

Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) dengan nomor registrasi ISSN 2654-282X (cetak) 2621-783X (online) adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Malang. Jurnal Ini mencakup banyak masalah secara umum dari ...