Jurnal Manajemen Strategi dan Aplikasi Bisnis
Vol 4 No 1 (2021)

Identification of The Characteristics of Menoreh Coffee and Cocoa Potential and Its Contribution to Tourism

Anjar Dwi Astono (Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia)
Herwin Herwin (Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia)

Article Info

Publish Date
09 Mar 2021

Abstract

This study intends to obtain an effective and efficient strategy in the development of agri-tourism areas based on community empowerment. This study used a qualitative approach with six sources consisting of group leaders of coffee and cocoa farmers as well as tourism enthusiasts and representatives from the government. The analysis used in this research is VRIO framework and content analysist. The findings in this study indicate that there is still a very large potential for tourism, especially related to non-mainstream tourism such as cultural tourism, educational tourism and also religion tourism. Increasing the role of the government can be in the form of making regulations that favor farmers and entrepreneurs of coffee and cocoa commodities as well as initiating triple helix cooperation between farmers, government and investors.

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Journal Info
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Website

Abbrev

JMSAB

Publisher

Lembaga Pengembangan Manajemen dan Publkasi Imperium

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and ...