TAHKIM
Vol 16, No 1 (2020): TAHKIM

PERGESERAN PERILAKU KONSUMEN DALAM MINAT BELI ULANG BERDASAR PRODUK WEBSITE (ANALISIS PERUBAHAN MODEL BISNIS TERHADAP PILIHAN KONSUMEN)

Arizal Hamizar (Unknown)

Article Info

Publish Date
22 Jul 2020

Abstract

This paper discusses the change in business models that shift to the 4.0-based model in which newspapers which are the object of research change their product platforms from paper to websites at PT. Ambon Press Intermedia. The variables studied are the product and its effect on consumer behavior in using the value obtained which is reflected in the variable repurchase interest. The results showed that there was a significant relationship between information richness (richness of content), reliability of information (reliability of Content) and the appearance of the website (interface of website) on the behavior (Behavior) to consume sustainably. Keywords: e-products, repurchase interests, consumer behavior

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Journal Info
TAHKIM
Website

Abbrev

THK

Publisher

Institut Agama Islam Negeri Ambon

Subject

Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

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