<![CDATA[writing was considered as difficult by most of students due tue lack of a practice in materializing ideas into a writing language. Therefore, it was needed a writing learning that provides a medium for students to train materializing that ideas. This research was aimed to develop a web-based learning in form of learning devices that comprise of 1) syllabus; 2) Class Event Unit (SAP); web-based learning media dan 4) instrument of a feasible and effective creative writing assessment in improving a student writing ability. This was a Research and Development (R&D) study method developed by Borg and Gall. There were two results include: 1) product feasibility viewed from material expert assessment and student response that jointly assess good. 2) product effectiveness based on average improvement and difference of writing ability, a treatment-given group obtain a better result. A web-based learning developed was declared feasible and effective in improving a student creative writing ability]]>
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