Jurnal Techno Nusa Mandiri
Vol 18 No 1 (2021): TECHNO Period of March 2021

SELECTION OF THE RIGHT MARKETPLACE FOR SALE OF ORNAMENTAL PLANTS USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

Syarif Hidayat HR (STMIK Nusa Mandiri)
Melan Susanti (Unknown)
Mari Rahmawati (Universitas Bina Sarana Informatika)



Article Info

Publish Date
05 Mar 2021

Abstract

Basically, each marketplace has its own market, therefore as a seller who will start an online business, especially those who use the marketplace, they must know which marketplace is right to start their online business according to what category of goods to sell. This research is needed to help business people, in this case ornamental plant traders, choose the right marketplace for their online business activities. Decision Support System (DSS) is a computer-based system used to help make decisions from structured and semi-structured problems. Analytical Hierarchy Process (AHP) is a method that can be used to select from the specified criteria. This method can simplify the criteria that are considered in making decisions for marketplace selection to be simpler and easier to understand. The results of the study show that the decisions made using the AHP method are very effective, and are expected to help make objective decisions. After processing data and analyzing respondent data, with the criteria for the number of visitors, transaction system, features, and searc engine optimization (SEO), it was found that Lazada (0.428) has the highest priority, Tokopedia (0.235) with second priority, Shopee (0.204) with priority third, and Bukalapak (0.133) with the fourth priority

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Journal Info

Abbrev

techno

Publisher

Subject

Computer Science & IT

Description

Jurnal TECHNO Nusa Mandiri, merupakan Jurnal yang diterbitkan oleh Pusat Penelitian Pengabdian Masyarakat (PPPM) STMIK Nusa Mandiri Jakarta. Jurnal TECHNO Nusa Mandiri, berawal diperuntukan menampung paper-paper ilmiah yang dibuat oleh dosen-dosen program studi Teknik ...