Indonesian Journal of Animal Agricultural Science (IJAAS)
Vol 3, No 2 (2021): Indonesian Journal Of Animal Agricultural Science (IJAAS)

Wong Solo Restaurant Service As A Provider Of Processed Chicken Meat To Customer Satisfaction

Sandiah, Natsir (Unknown)
Reni, Wa (Unknown)
Sani, La Ode Arsad (Unknown)
Munadi, La Ode Muh (Unknown)



Article Info

Publish Date
29 May 2021

Abstract

The development of poultry farming business is increasing rapidly and contributes greatly in the fulfillment of protein needs. The business sector of processed chicken meat such as cafes, restaurants, and restaurants and sea food to meet the needs of consumers. The research aims to analyze the type of service in influencing the satisfaction of consumers of Wong Solo Kendari Branch by using survey methods and using accidental sampling techniques as many as 60 respondents. It is then analyzed using multiple linear regression tests. The results showed physical evidence, reliability, responsiveness, service assurance, and caring together have a very real effect on consumer satisfaction (p<0.01) in Wong Solo restaurants and factors that correlate positively to customer satisfaction are responsiveness, service assurance and care, while variables that correlate negatively to consumer satisfaction are physical evidence and reliability. Variable concern partially affects consumer satisfaction (P<0.01).

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Journal Info

Abbrev

IJAAS

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Indonesian Journal of Animal Agricultural Science (IJAAS) merupakan jurnal ilmiah memfokuskan penerbitan hasil riset di bidang Ilmu Peternakan dan Pertanian, biologi dan ...