<![CDATA[The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder ïƒ company ïƒ great traders ïƒ retailer merchants ïƒ end consumer, (2) Breeder ïƒ company ïƒ great traders ïƒ retailer merchants ïƒ end consumer, (3) Breeder ïƒ company ïƒ retailer merchants ïƒ end consumer, (4) Breeder ïƒ company ïƒ end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.]]>
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