Jurnal Pengabdian kepada Masyarakat
Vol. 1 No. 2: Juli 2021

PEMBINAAN PERAJIN PATUNG CETAK RESIN DI TIRTA KELAPA ART SPACE MELALUI KURSUS BAHASA INGGRIS UNTUK PEMASARAN ONLINE KHUSUSNYA MELALUI EMAIL DAN MARKETPLACE

Heribertus Binawan (Universitas Mercu Buana Yogyakarta)
Lulu Il Maknun (Universitas Mercu Buana Yogyakarta)
Agustinus Hary Setyawan (Universitas Mercu Buana Yogyakarta)

Article Info

Publish Date
01 Jul 2021

Abstract

Abstract: This PKM aims to help develop the marketing potential of resin sculpture production, which during the Covid-19 pandemic has decreased. One of these obstacles is due to the English language barrier in doing online marketing, so that the formed market tends to be limited to the local/national level. In fact, this resin molded sculpture product is likely to be of interest to the international market. Therefore, partners need assistance in the form of training in English for written communication, especially in writing emails and marketing products in the marketplace. The method used in this activity is the POACE method or Planning, Organizing, Actuating, Controlling, and Evaluating. As a result, by using English-language online marketing via email, catalogs, and market places, the sales of the statues increased and reached the international market

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...