Indonesian Journal of Halal Research
Vol 1, No 2 (2019): August

Factors Influencing Purchase Intention of Halal Products in Pontianak City

Riadi Budiman (Department of Industrial Engineering, Faculty of Engineering, Universitas Tanjungpura, Pontianak)

Article Info

Publish Date
31 Aug 2019

Abstract

Halal certification is a halal recognition by MUI on a product that is important especially for Muslim consumers. The existence of a halal label on a product provides added value to businessmen while consumers getting a consumer guarantee. Based on The Republic of Indonesia Law No. 33 of 2014 regarding the guarantee of halal products, the provisions of halal products are based on ingredients and processing. This study focuses on the halal production process based on Islamic Shari'a. This study aimed to identify the factors influencing consumer interest in halal food products. The results showed that halal certification, halal awareness, food ingredients affect purchase intention. These three factors may become consideration for the producer to produce their product.

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Journal Info
Indonesian Journal of Halal Research
Website

Abbrev

ijhar

Publisher

Universitas Islam Negeri Sunan Gunung Djati Bandung

Subject

Religion Biochemistry, Genetics & Molecular Biology Environmental Science Medicine & Pharmacology Other

Description

Indonesian Journal of Halal Research (IJHAR) (p-ISSN: 2656-3754, e-ISSN: 2657-0165) is a scientific journal published by the Halal Center UIN Sunan Gunung Djati Bandung. This journal contains scientific papers from Academics, Researchers, and Practitioners about research on halal. Indonesian Journal ...