Jurnal Ilmiah Ecobuss
Vol 8 No 2 (2020): Jurnal Ilmiah Ecobuss

Pengaruh Bauran Promosi Terhadap Volume Penjualan

Khamdan Suriyok (Unknown)

Article Info

Publish Date
30 Sep 2020

Abstract

The purpose of this study was to determine the effect of the promotion mix on sale and to determine the variables which have a dominant effect on sale. The data analysis technique used in this research is descriptive analysis, correlation analysis, and regression analysis. The test result show that the promotion mix variable, namely advertising (X1), has a partially significant effect on sale (Y) as well as a variable that has a dominant effect on sales. And the result of partial regression testing show that the promotion mix variable, namely sale promotion (X2), has a partially insignificant effect on sale.

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Journal Info
Jurnal Ilmiah Ecobuss
Website

Abbrev

ecobuss

Publisher

Universitas Panca Marga Probolinggo

Subject

Economics, Econometrics & Finance

Description

Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu ...