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Khamdan Suriyok
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Economics, Econometrics & Finance

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Pengaruh Bauran Promosi Terhadap Volume Penjualan Khamdan Suriyok
Ecobuss Vol 8 No 2 (2020): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v8i2.626

Abstract

The purpose of this study was to determine the effect of the promotion mix on sale and to determine the variables which have a dominant effect on sale. The data analysis technique used in this research is descriptive analysis, correlation analysis, and regression analysis. The test result show that the promotion mix variable, namely advertising (X1), has a partially significant effect on sale (Y) as well as a variable that has a dominant effect on sales. And the result of partial regression testing show that the promotion mix variable, namely sale promotion (X2), has a partially insignificant effect on sale.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penerimaan Mahasiswa Baru Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.908

Abstract

The research was conducted with the aim of knowing and analyzing marketing strategies in an effort to increase the number of new student admissions. The research was conducted at the Yadika Bangil School of Economics (STIE). Data were collected through observation, document analysis, and interviews. The data analysis technique was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that the more programs there were, the more alternatives students had to choose from. In addition, the programs offered will increase student interest in registering. As well as large financial support for promotion and supported by good quality lecturers, various study programs and affordable prices can increase the number of students. Keyword: Increasing Number of Student, Marketing Strategy, SWOT
Pengaruh Harga, Produk dan Tempat Terhadap Minat Beli Pelanggan Muhammad Mashudi Azrullah; Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.938

Abstract

The research was conducted with the aim of analyzing and explaining the effect of price, product and place on customer buying interest. The research was conducted at SME Chicken Shilin in Yadika Bangil Village - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method using multiple regression analysis tools with the help of the SPSS program. The results of the study show that first, the variables of price, product and place have a simultaneous effect on customer buying interest. Second, the price variable has a partial effect on customer buying interest. Third, the product variable has a partial effect on customer buying interest. Fourth, the place variable has an effect on customer buying interest, the place variable has the most dominant influence on customer buying interest. Keywords : Price, Product, Promotion, SME
Analisis Sistem Akuntansi Penerimaan Kas Dalam Mendukung Pengendalian Intern UD. Gemilang Bangil Khamdan Suriyok
Ecobuss Vol 10 No 2 (2022): Jurnal Ilmiah Ecobuss September 2022
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i2.1113

Abstract

The Purpose of This Research Is To Know And Analyze The Implementation Of Cash Receipts Accounting System For Cash Sales That Are Applied To UD. Gemilang Bangil So That It Can Support Internal Control, The Informants In This Research Are The Production Department, Sales Section, Cash Section, Finance Section, Packaging Section And Shipping Section. The results of this study indicate that the cash receipts accounting system for cash sales at UD. Gemilang Bangil Overall It's Good Enough. However, there is still a need for improvement regarding the cash receipts accounting system for cash sales, which of course relates to the organizational structure, documents, and accounting records used as well as cash receipts procedures for cash sales at UD. Brilliant Bangil. Conclusion There is a need for improvements in the cash receipts section for cash sales, this is done so that monitoring can be easily carried out and prevent fraud that may occur if the problem is not resolved. To solve this problem, the author provides useful troubleshooting for the company. Keywords: Cash Receipts, and Internal Control
Co-Authors Muhammad Mashudi Azrullah