Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Vol 4, No 02 (2020): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam

FACTORS AFFECTING COMMUNITY INTEREST IN SHARIA BANK SAVING PRODUCTS (Studies on the Community of South Tangerang City)

Intan Lilis Sugiarti (Program Studi Perbankan Syariah UIN Syariaf Hidayatullah, Jakarta)
Erika Amelia (Program Studi Perbankan Syariah UIN Syariaf Hidayatullah, Jakarta)
Ade Ananto Terminanto (Program Studi Perbankan Syariah UIN Syariaf Hidayatullah, Jakarta)



Article Info

Publish Date
25 Sep 2020

Abstract

This research was conducted to find factors that influence people's preferences on Islamic bank savings products. This study uses primary data in the form of a questionnaire distributed to the people of South Tangerang. They have been or have been a sharia bank savings customer. This study obtained a sample of 133 respondents. To analyze this study, researchers used a factor analysis test and Chi-Square (X2) test using SPSS version 24. The factor analysis test results from this study indicate that nine factors can influence people's preferences on Islamic bank savings products. Factors formed successively include guarantee and equality of profit-sharing results, product feature factors, product quality factors, profit-sharing distribution factors, environmental factors, sharia understanding factors, sharia mechanism factors, usability factors, and shariah compliance factors. The chi-square test analysis showed that the characteristics of respondents in the form of gender, age, occupation, last education, and address have a relationship with nine factors formed.

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Journal Info

Abbrev

ad

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature reviews. The spread of Islamic Economics include: 1. Islamic Finance and Capital Market 2. ...