Performance
Vol 27 No 2 (2020): Performance

Manakah yang Lebih Diminati Masyarakat?: Bukalapak, Tokopedia atau Shopee

Dhani Wahyu Wijaya (Pendidikan Kejuruan Universitas Negeri Malang)
Aji Prasetya Wibawa (Fakultas Teknik Universitas Negeri Malang)



Article Info

Publish Date
30 Sep 2020

Abstract

One of the drivers of technological advances is the Internet, which led to the occurrence of shifting trading patterns from offline to online. But the problem is that some users of e-marketplace services, such as Bukalapak, Tokopedia, and Shopee do not know what is most interested by the community. Therefore we need to do the research which one is most interested by the community. In this research conducted observations and analyses of Website features, featured Website features, promotions what is done and by using Google Trend, in a way by comparing the three e-marketplace. The results of this study are used to find out which people are most interested in and for reference in choosing e-marketplace for the perpetrators of small and medium enterprises (SMES) or the public.

Copyrights © 2020






Journal Info

Abbrev

performance

Publisher

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...