Performance
Vol 27 No 2 (2020): Performance

Pengaruh Identitas Visual, Reputasi Akademik dan Kualitas Pelayanan terhadap Tingkat Kepuasan Mahasiswa Unsoed

Alisa Tri Nawarini (Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman)
Ekaningtyas Widyastuti (Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman)
Sulistyandari Sulistyandari (Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman)

Article Info

Publish Date
30 Sep 2020

Abstract

This research has the aims to analyze the effect of visual identity ,academic reputation and service quality on student satisfaction at Unsoed. This research is descriptive research with survey method by using questionnaire to collect the data. Research results show that visual identity, academic reputation and service quality has positive effects on student satisfaction. Based on research result, FEB should increase the way to maintaining their visual identity ,increasing their academic reputation and enhancing service quality to maintaining student satisfaction.

Copyrights © 2020




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Journal Info
Performance
Website

Abbrev

performance

Publisher

Universitas Jenderal Soedirman

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...