Jurnal Riset Komunikasi
Vol 3 No 2 (2020): Agustus 2020

KOMUNIKASI INTERPERSONAL POKDARWIS DALAM MENINGKATKAN KUALITAS PELAYANAN HOMESTAY

Suharsono Suharsono (Unknown)



Article Info

Publish Date
27 Aug 2020

Abstract

One of the basic needs of tourists in visiting a tourism destination is accommodation. Not all tourists need luxury hotels. Homestay is one alternative to clean, comfortable and cheaper accommodation. Untungjawa Island is now developing into one of the new tourism destinations. The important thing to consider in a homestay service is the quality of service. Therefore, the focus of this research is "how is interpersonal communication carried out between homestay owners and between homestay owners and visitors?". This research was conducted with qualitative methods and descriptive analysis. Retrieval of data through interviews, observation and FGD. The results showed that interpersonal communication had an impact on improving service quality. Besides that, a mutual agreement on the procedure of tourist services is needed. Further research is needed related to improving the quality of human resources, social capital to increase the attractiveness of Untungjawa's destination.

Copyrights © 2020






Journal Info

Abbrev

jrk

Publisher

Subject

Social Sciences

Description

Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, ...