<![CDATA[This study aims to examine the effect of financial literacy and demographic factors on investment decision making, the research method used is a survey with a quantitative approach, using a sample of 100 students on the STIE Wikara Campus. The data analysis technique used is Multiple Regression Analysis. The results showed that financial literacy has a significant effect on investment decision making, or has a significant role on formation in investment decision making, and motivation has a significant effect on decision making on investment or has a role on decision making on investment. Other findings of this study are attitude and motivation has a significant effect on investment decision making. This shows that the attitude and motivation will provide indirect experience to someone in terms of investment decision making, because at least a person or student who has financial literacy and demographic factors will tend to influence higher investment decisions than students who do not have financial literacy in investing]]>
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