Jurnal Administrasi Bisnis Terapan
Vol 3, No 2 (2021): Jurnal Administrasi Bisnis Terapan

PENGUJIAN KUALITAS WEBSITE RSIA NURAIDA BERDASARKAN DIMENSI ACCESSIBILITY, EXPERIENCE, MARKETING, DAN TECHNOLOGY

Ari Nurfikri (Program Pendidikan Vokasi Universitas Indonesia)
Supriadi Supriadi (Program Pendidikan Vokasi Universitas Indonesia)
Annisa Syafa Andira (Program Pendidikan Vokasi Universitas Indonesia)



Article Info

Publish Date
23 Jun 2021

Abstract

This study aims to determine the quality of the RSIA Nuraida webiste and the factors causing the dimension that has the lowest score. This study uses a mixed method with an explanatory sequential design. The quantitative phase is carried out by testing the quality of the RSIA Nuraida website using a nibbler, based on the dimensions of accessibility, experience, marketing and technology. The qualitative phase was carried out by in-depth interviews with managers and staff related to the factors causing the lowest score of the four dimensions. The results of this study indicate the accessibility dimension has a score of 8.9, the experience dimension has a score of 6.6, the marketing dimension has a score of 3.3 and the technology dimension has a score of 8.4. The factor that causes the marketing dimension to have the lowest score is the lack of involvement of the marketing team in managing the website at RSIA Nuraida.Keyword: Digital Marketing, Website, Nibbler

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Journal Info

Abbrev

jabt

Publisher

Subject

Economics, Econometrics & Finance Public Health Social Sciences Other

Description

Jurnal Administrasi Bisnis Terapan (JABT) is a journal under the Vocational Education Program of University of Indonesia. JABT is a media for scientific publications that publish the results of applied research on the scope of insurance administration, banking administration, tax administration, ...