Jurnal Ilmiah Edunomika (JIE)
Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020

STUDI KOMPARASI PERSEPSI KEMANFAATAN DAN KEMUDAHAN PENGGUNAAN APLIKASI MOBILE BANKING ANTARA GENERASI X, GENERASI Y, DAN GENERASI Z (Studi pada pengguna layanan mobile banking BCA di Kota Surakarta)

Ari Priyani (UNIBA Surakarta)
Siti Maryam (UNIBA Surakarta)
Burhanudin Ahmad Yani (UNIBA Surakarta)



Article Info

Publish Date
19 Aug 2020

Abstract

This study aims to determine differences in perceptions of usefulness and convenience between users of the BCA mobile banking application service in Generation X, Generation Y, and Generation Z. The samples used in the study were 90 respondents. In this study the method of sampling using accidental sampling which is a procedure based on accidental sampling. Data obtained directly by researchers from respondents' answers through a questionnaire consisting of several questions regarding the perception of use through the variable perceived usefulness and perceived ease of use. Based on the results of research conducted to users of BCA mobile banking services in generation X, generation Y, and generation Z in the city of Surakarta, it can be concluded that there is no significant difference in the perception variable benefits of the use of BCA mobile banking services in the city of Surakarta in the X generation , generation Y and generation Z, There is no significant difference in the perceived ease of use of the BCA mobile banking service in Surakarta in X generation, Y generation, and Z generation. Keywords: Usability, Ease, Mobile Banking, Generation

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Journal Info

Abbrev

jie

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...