Jurnal Ilmiah Edunomika (JIE)
Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020

KEPUTUSAN BERKUNJUNG PADA HOTEL IBIS DI SURAKARTA

Nurdiansyah Kristianto (UNIBA Surakarta)
Sudarwati Sudarwati (UNIBA Surakarta)
Ida Aryati (UNIBA Surakarta)



Article Info

Publish Date
28 Aug 2020

Abstract

The aim of this research are to find out the simultaneous and partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. The population in this study were ibis hotel customers in Surakarta in the October-November 2019 period, totaling 209 registered members. The samples in this study were 104 respondents. Data collection techniques in this research were using observation, documentation, and questionnaires. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, f test, the coefficients determined. The result of this study: there is simultaneous influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. There is partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta Key words: partnership, facility, brand image, visit decision

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Journal Info

Abbrev

jie

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...