Jurnal Ilmiah Ekonomi Islam
Vol 6, No 1 (2020): JIEI, Vol. 06 No. 01, 2020

Membangun Konsep Brand Religiosity Image Dalam Islamic Marketing (Sintesis Teori dan Penelitian Empiris yang Relevan)

Munadi Idris (Institut Agama Islam Al-Mawaddah Warrahmah Kolaka)
Haris Maupa (Universitas Hasanuddin Makassar)
Mahlia Muis (Universitas Hasanuddin Makassar)
Maat Pono (Universitas Hasanuddin Makassar)

Article Info

Publish Date
17 Mar 2020

Abstract

The concept of Islam in marketing is elastic. Everything can be done unless there is a prohibition and this is only in the smallest parts. This is one of the causes lately, experts in marketing are interested in the concept of Islamic marketing. In the aspect of brand image, Islam has its own uniqueness that is able to attract customers not only materially but also emotionally, so that customers will always be loyal to brands that have that Islamic image. This paper is library research that aims to produce a concept in Islamic marketing that is sourced from the study of grand and middle theories or previous empirical research. This paper tries to synthesize theories based on appropriate theoretical concepts then harmonize with the concept of Islamic marketing and will produce research findings

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Journal Info
Jurnal Ilmiah Ekonomi Islam
Website

Abbrev

jei

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Islam diterbitkan 3 (tiga) kali setahun (Maret, Juli dan November) oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat STIE AAS ...