Claim Missing Document
Check
Articles

Found 13 Documents
Search

Membangun Konsep Brand Religiosity Image Dalam Islamic Marketing (Sintesis Teori dan Penelitian Empiris yang Relevan) Munadi Idris; Haris Maupa; Mahlia Muis; Maat Pono
Jurnal Ilmiah Ekonomi Islam Vol 6, No 1 (2020): JIEI, Vol. 06 No. 01, 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.244 KB) | DOI: 10.29040/jiei.v6i1.929

Abstract

The concept of Islam in marketing is elastic. Everything can be done unless there is a prohibition and this is only in the smallest parts. This is one of the causes lately, experts in marketing are interested in the concept of Islamic marketing. In the aspect of brand image, Islam has its own uniqueness that is able to attract customers not only materially but also emotionally, so that customers will always be loyal to brands that have that Islamic image. This paper is library research that aims to produce a concept in Islamic marketing that is sourced from the study of grand and middle theories or previous empirical research. This paper tries to synthesize theories based on appropriate theoretical concepts then harmonize with the concept of Islamic marketing and will produce research findings
Pengaruh Dinamika Lingkungan, Strategi Bersaing dan Strategi Operasi terhadap Kinerja Perusahaan (Studi pada Industri Manufaktur di Sulawesi Selatan) Maat Pono
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1804.177 KB)

Abstract

This research is based on Skinner’s literary study (1969) on the relationship between environment with competing and operation strategies. This research develops a conceptual model of the relationship between environmental with competing strategy, operational strategy and performance conducted by Ward and Duray (2000). This phenomenon is very interesting to be followed up because their findings show a gap which needs to be filled out. The gap in the previous research funding about the relationship between environmental dynamics with competing strategy, operation strategy, and performance leads to the development of the research problem, i.e. Will the performance of manufacturing industries increase if company environment is condusive and supported by appropriate selection of competing and operation strategies? The objective of the research is to develop a theoretical model of the direct and indirect relationship between environmental dynamics with performance through competing strategy and operation strategy.This study also empirically test the effect of environmental dynamics on competing strategy, operation strategy and performance; the effect of competing strategy on operation strategy and performance; the effect of operation strategy on performance. Based on the basic research theoretical model a hypothetical model is developed, covering environmental dynamics, competing strategy, operation strategy, and performance. Six hypotheses were examined using AMOS software. The hypotheses testing was done using empirical data obtained from the questionnaires collected from 120 managers of manufacturing industries of both middle scaled and large scaled ones in Makassar, South Sulawesi, using proportional random sampling technique. The testing of hypotheses model used structural equation model (SEM). The result of the fit or goodness list the model proved that that the entire models are fit and therefore it was concluded that the model wich developed could be accepted. First, the environmental dynamics had effect on competing strategy. Second, environmental dynamics gave effect on operation strategy. Third, environmental dynamics gave effects on performance. Fourth, competing strategy did not have effect on operation strategy. Fifth, competing strategy had effect on performance. Sixth, operation strategy had effect on performance.Keywords: between environment, operasional strategy, performance
Strategi Operasi dalam Konteks: Lingkungan, dan Kinerja Perusahaan Industri di Sulawesi Selatan Maat Pono
Jurnal Aplikasi Manajemen Vol 8, No 4 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.219 KB)

Abstract

The background of research that performance of manufacturing industrial was influenced by operational strategy, environmental dynamic. The objective of research was to explain that: 1) Environmental dynamic influenced operational strategy, 2) Operational strategy influenced performance, 3) Environmental strategy has influence directly to performance. 4).Environmental strategy has influence indirectly to performance This research studied the relationship between variable so it was explanatory research. Site research was Makassar city, South Sulawesi with population target was large and middle industrial. The number of large and middle industrial population were 173 company at Makassar city. The samples used were 120 companies that those were widespread in all large and middle manufacturing industrial. Statistic analysis was used to examine hypothesis was path analysis. The result of research showed that: 1) Environmental dynamic influence operational strategic, 2) Operational strategic influenced performance, 3) Environmental dynamic has influence directly to performance. 4) Environmental dynamic has influence indirectly to performance.Keywords: industrial manufactory, environmental dynamic, operational strategic and performance.
STRATEGI PENGEMBANGAN USAHA RESTORAN MENGGUNAKAN ANALISIS SWOT DAN QSPM (QUANTITATIF STRATEGIC PLANNING) DI RESTORAN LA PIZZA MAKASSAR Adrianus Aprilius; Maat Pono; Abd Razak Munir
EKONOMI & SOSIAL Vol 9 No 1 (2018): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v9i1.735

Abstract

Strategi penting dalam pelaku bisnis karena merupakan bagian dari kegiatan yang dirancang dalam menjalankan aktivitas kegiatan bisnis. Penelitian ini bertujuan untuk mengetahui strategi pengembangan restoran. Metode penelitian yang digunakan adalah metode kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa hasil analisis faktor internal dan faktor eksternal yang dilakukan pada Restoran La Pizza diperoleh beberapa hal yang paling mempengaruhi usaha restoran. Dari faktor internal, kekuatan utama yang dimiliki restoran adalah cita rasa dan kualitas yang baik khas italian pizza sedangkan kelemahan utama dari restoran adalah harga yang relative mahal. Untuk faktor eksternal yang menjadi peluang utama bagi restoran adalah meningkatnya pendapatan dan daya beli masyarakat serta ancaman terbesar bagi restoran tingkat persaingan antar industri restoran tinggi. Strategi yang tepat digunakan pada posisi ini adalah strategi intensif (penetrasi pasar,pengembangan produk). Hasil analisis matriks SWOT didapatkan lima alternative strategi, yaitu : (1) Pengembangan produk pizza dengan cita rasa local, (2) Membuat menu makanan dan minuman yang bervariasi, (3) Penetrasi Pasar dengan promosi menggunakan social media, (4) Membentuk Tenaga Pemasaran dan membuat sertifikat halal dari MUI dan BPOM, (5) Memberikan diskon dan potongan harga yang menarik. Berdasarkan analisis QSPM, alternative strategi yang tepat dan dapat dilakukan oleh pihak Restoran La Pizza secara berurutan adalah (1) Membuat menu makanan dan minuman yang bervariasi (STAS : 9,37 ) , (2) Pengembangan produk pizza dengan cita rasa local (STAS : 7,94), (3) membentuk tenaga pemasaran dan membuat sertifikat halal dari MUI dan BPOM (STAS : 5,16), (4) penetrasi pasar dengan promosi menggunakan social media (STAS : 5,10) (5) memberikan diskon dan potongan harga yang menarik (STAS : 4,92 ).
ANALISIS KINERJA SISTEM ANTRIAN DALAM MENGOPTIMALKAN PELAYANAN PASIEN RAWAT JALAN DI RSUD HAJI MAKASSAR Maat Pono
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 14 No. 3 (2018): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v14i3.3333

Abstract

Tujuan dari penelitian ini untuk mengetahui kinerja sistem antrian yang saat ini digunakan oleh RSUD Haji Makassar. Berdasarkan hasil penelitian, model antrian yang saat ini diterapkan pada bagian registrasi pasien rawat jalan di RSUD Haji Makassar menunjukkan kinerja yang belum begitu baik pada loket pendaftaran, adapun model yang saat ini digunakan adalah sistem antrian model jalur tunggal atau Single Channel Query System (M/M/1). Berdasarkan hasil observasi dan perhitungan menggunakan rumus dari model (M/M/1) diketahui pasien lama membutuhkan waktu berada dalam antrian adalah selama 57,27 menit serta orang dalam antrian sebanyak 21 orang dan ini terjadi pada periode waktu 09.00-10.00 sampai 10.00-11.00. Untuk pasien baru membutuhkan waktu berada dalam antrian selama 50 menit dan jumlah orang dalam antrian sebanyak 5 orang dan ini terjadi pada periode waktu 09.00-10.00 sampai 11.00-12.00. Alternatif yang dapat menangani masalah pada loket pendaftaran adalah dengan merubah komposisi server dengan menggunakan Multiple Channel Query System (M/M/s) melalui model ini waktu yang dibutuhkan pasien lama didalam antrian menurun menjadi 0,8 menit, serta pasien lama dalam antrian yang awalnya 21 orang menjadi 1,24 orang, dengan alternatif ini kinerja sistem antrian dapat lebih optimal.
KAJIAN EKONOMI PROGRAM LONGGAR DI MAKASSAR (Study on Economic Benefit of Longgar Program in Makassar) Abdul Razak Munir; Maat Pono; Sudarmono Sudarmono
Jurnal Inovasi dan Pelayanan Publik Makassar Vol 1 No 1 (2017): Jurnal Inovasi dan Pelayanan Publik Makassar
Publisher : Badan Penelitian dan Pengembangan Daerah Kota Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.438 KB)

Abstract

The purpose of this research are; (1) To identify the community's response to the Lorong Garden (Longgar) program in Makassar; (2) Analyze the economic benefits of the Longgar program in Makassar, especially in improving the welfare of the community; (3) Formulate development strategy of Longgar program in Makassar City. Location of this study will be conducted in Makassar City. The population of this research is all groups of Kelompok Wanita Tani in Makassar City. The activity of this study in the data collection using observation approach and questionnaire. The collected data is then edited, tabulated, and verified first. The data analysis methods used in this study consist of: (1) Descriptive analysis and, (2) T-statistical analysis of paired t tests. The result of the research shows that the perception of society on the garden garden program is positive and high. From the results of questionnaires distributed to the respondents it can be seen that the level of knowledge, objectives, benefits and community support for the Lorong Garden program is high. The community accessed information about Lorong Garden from the socialization activities by the Penyuluh from Badan Ketahanan Pangan and was very supportive for the competition between Lorong Garden with comprehensive criteria. The results also show the economic benefits of the Lorong Garden Program which increases with time. The paired-sample t test results show significant difference in KWT revenues between 2014-2015 and 2016-2017 and that income tends to increase with time.
THE EFFECT OF WORK DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) UIW SULSELRABAR Annidar Eka Saputri; Maat Pono; Nurdjanah Hamid
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the same way that the rest of Indonesia has been hit hard by the Covid-19 epidemic, so too has PT PLN (Persero) UIW Sulselrabar. Several companies, including PT PLN (Persero) UIW Sulselrabar, have instituted work-from-home policies in response to the pandemic. Naturally, this may have an effect on employees' ability to self-regulate and motivate themselves to provide their best efforts on the job. The effects of discipline and motivation on output both before and after the pandemic are the primary foci of this study. One hundred people will be used as the sample size in this quantitative investigation. Data was gathered using questionnaires and analyzed using SPSS version 25. The results (indicated by the four indicators of time pressure, efficiency, absenteeism, and accountability) show a positive correlation with the discipline variable. Therefore discipline and motivation at PT PLN (Persero) UIW Sulselrabar have a large and positive effect on productivity.
Effect of Marketing Strategy and Service Quality on Product Purchasing Decisions Nugroho Eko Widiyanto; Maat Pono; Nur Alamszah
International Journal of Multidisciplinary Approach Research and Science Том 1 № 02 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i02.128

Abstract

The purpose of this study was to determine the effect of marketing strategy and service quality on product purchasing decisions. This research was conducted on one of the skincare sales brands, Feryal Skincare. The number of samples taken was 103 feryal skincare users with the criteria of (a) Users in the city of Makassar, (b) focusing on users in 2022 and 2023, (c) using feryal skincare products more than 1 time. Data collection was carried out through questionnaires and interviews. The analysis technique used is multiple linear regression analysis. Based on the results of the analysis it is known that marketing strategy has a positive and significant effect on purchasing decisions, and service quality has a positive and significant effect on purchasing decisions
Analysis of Special Allocation Fund (DAK) Budget Absorption in Stunting Reduction Efforts: A Case Study of South Buton Regency Health Office Sri Nofianti; Maat Pono; Sri Sundari
Pancasila International Journal of Applied Social Science Том 1 № 02 (2023): Pancasila International Journal of Applied Social Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v1i02.209

Abstract

Stunting, a condition of chronic malnutrition leading to impaired growth in children, poses a significant global public health challenge with far-reaching consequences. Effective intervention, including adequate budget allocation, is essential to address this issue. The Indonesian government has allocated funds through the Special Allocation Fund (DAK) program to support stunting reduction efforts, including those in South Buton Regency. However, the level of budget absorption in South Buton Regency requires evaluation, as low absorption can impede program effectiveness. This research employs a qualitative approach with descriptive analysis to assess DAK budget absorption and influencing factors. The findings reveal suboptimal absorption rates, with factors such as inadequate planning, administrative hurdles, allocation mismatches, and limited human resource capacity impacting absorption. Recommendations for improvement include refined planning, streamlined bureaucracy, capacity building, and rigorous monitoring and evaluation. This research holds implications for optimizing budget utilization and improving stunting reduction program implementation in South Buton Regency, with broader relevance for similar challenges in other regions. It contributes to the understanding of effective strategies for addressing stunting and underscores the importance of appropriate budget allocation and absorption in supporting public health initiatives.
The Effects of Work Stress and Work Motivation on Employee Performance Sandiyudha Wirabuana Putra; Maat Pono; Wahda
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.811

Abstract

High levels of work stress (WS) can significantly lower work motivation (WM) as the energy is prone to deplete, causing burnout, and undermining employees’ belief to succeed in their career. On the other hand, low motivation level makes them more susceptible to experiencing WS and less resilient in coping with stressful situations. Thus, what is the connection between WS and WM on employee performance (EPf)? In fact, there are still few researches discussing the issue, particularly in telecommunications companies and this became the background for this study. To conduct the research, qualitative and quantitative data are used. The population comprised all employees of PT Hutchison 3 Indonesia (H3I) Makassar Branch who also become a sample or census sampling. For the data collection, a survey method is implemented with multiple linear regression as its technique of analysis. The results showed that the variables of WS and WM had a positive and significant impact on EPf. All research hypotheses are declared accepted, which indicates that an increase in the variables of WS and WM will improve EPf. The findings contribute to the development of theory and practice in the fields of performance and human resources management.