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Review of Management and Entrepreneurship

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Published by Universitas Ciputra Surabaya

ISSN : 25483536 EISSN : 25483552 DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 68 Documents

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EFFECT OF FINANCIAL LITERACY AND RISK PERCEPTION ON STUDENT INVESTMENT DECISIONS IN JAKARTA Rizky Eko Harry Saputro; Diyan Lestari
Review of Management and Entrepreneurship Vol 3 No 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

This study aims to determine the effect of financial literacy and risk perception on student investment decisions in Jakarta. This study used a quantitative approach through questionnaires with as many as 120 respondents taken as sample which is obtained by using non-probability sampling technique and purposive sampling method. The research data is processed with SPSS, where the hypothesis is analyzed using t-test and multiple linear regression analysis. The results of this study indicate that financial literacy variable have a significant effect on investment decision, based on the t-test result which shows that t-count is higher in comparison to ttable (8,433>1,98045). Similarly, the risk perception variable have a significant effect on investment decision, which is shown by the higher tcount compared to t-table (2,319>1,98045).

THE EFFECT OF CORPORATE GOVERNANCE ON RETURN OF STOCK PRICE WITH COMPANY SIZE AS CONTROL VARIABLE I Gusti Bagus Yosia Wiryakusuma
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Good Corporate Governance (GCG) has a close relationship with public trust in a company. When a company implements GCG, it will provide security to shareholders. The safer shareholders feel, the more likely it will be for them to invest funds into the company sustainably. This should stabilize the company’s stock price. This study aims to examine the effect of GCG on stock price returns. In this study, secondary data was used, and linear regression was used to test the effect. The results of this study indicate that GCG has no effect on stock price returns.

THE IMPACT OF ADVERTISING TOWARDS BRAND IMAGE AND PURCHASE INTENTION: THE CASE STUDY OF MATAHARIMALL.COM Irra Chrisyanti Dewi; Jordy Hartono
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

The purpose of this study was to determine whether the advertising impacts brand image and purchase intention. This study used purposive sampling because it is adaptable and suited to the research objectives. The validity and reliability had been tested. Hypothesis testing used Structural Equation Modeling. The results were (1) advertising (X1) has an effect on brand image (Y1) with the value of Critical Ration brand image is 5.776 with a probability of less than 0.05, (2) advertising (X1) have no significant effect on purchase intention (Y2) with Critical Ration value of 1.052 and a probability 0.293, and (3) brand image (Y1) has an effect on purchase intention (Y2) with the value of Critical Ration of 4.174 and a probability value of less than 0.05.

THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND SELF-EFFICACY TO ENTREPRENEURIAL INTENTION Amelia Wulandari Lamanepa; Helena Sidharta
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

One way of overcoming unemployment and improving Indonesian economy is by increasing the number of entrepreneurs. The intention to be an entrepreneur must be created among the young generation. This study aims to determine the effect of entrepreneurship education and selfefficacy to entrepreneurship intention especially on high school students who will finish the school (case study at C School in Surabaya). The sample consists of 44 respondents. The result shows that self-efficacy has significant effects on entrepreneurship intention, but entrepreneurship education does not significantly affect entrepreneurship intention.

PERFORMANCE ANALYSIS OF ALUMINUM INDUSTRY BASED ON PRODUCT LIFE CYCLE AND MARKET TRENDS Saiqa Ilham Akbar; Anisa Nurpita
Review of Management and Entrepreneurship Vol 3 No 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

This study tries to measure the performance of aluminum and small and medium industries (SMEs) in Yogyakarta which are considered to be underdeveloped. Based on the development of the number of businesses, over the past ten years the number of SMEs has continued to decline. Based on these conditions, this study tries to use the industry life cycle approach and market trends to analyze the position of the aluminum industry in Yogyakarta City in particular and Indonesia in general to measure the performance of the industry. Descriptive analysis results collected through written questionnaires are complemented by content analysis of the results of interviews and focus group discussions (FGD) with stakeholders to get more in-depth information to draw conclusions and provide suggestions for the development of aluminum SMIs in the city of Yogyakarta. The results obtained from this study are the aluminum industry in the city of Yogyakarta is in an early maturity position so it needs a strategy to extend the industrial life cycle. This research is still limited to one industrial center and is discussed from the perspective of SMIs, the next research will produce more comprehensive results with data from several industrial centers and involve large industries to get a more complete view of the relations between industries. This research is one of the few studies that discuss the performance of the industry in terms of product life cycle in Indonesia which is a fairly good approach in developing development strategies and for survival.

THE STUDY OF MINDSET AND BEHAVIOR OF BUSINESSMEN ON THE THEORY OF 7 SPIRITS OF ENTREPRENEURSHIP christina whidya utami; Jonathan A Oetomo
Review of Management and Entrepreneurship Vol 3 No 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Being an entrepreneur maybe is a dream for most of people. Before becoming an entrepreneur, we need to know what is the mindset and the behavior of entrepreneurs who has been there before. Ciputra University is a higher education institution founded by Ir. Ciputra teaching about 7 spirit of entrepreneurs consisting of passion, independent, market sensitivity, creative and innovative, calculated risk taker, persistence and high ethical standard as a guide for entrepreneurs who wanted to start or undergoing a business. This research with title “Mindset and Behavior Studies in 7 spirit of entrepreneur theory” performed with qualitative method towards 4 interviewees that has been running business for more than 5 years and had more than 10 employees. Data will be collected by interviewing to 4 interviewees. The result of this research says, that 7 spirit of entrepreneurs theory does exist and reflected in a mindset and behavior of entrepreneurs.

THE DIFFERENCE PATTERN OF SUCCESSION BETWEEN SECOND GENERATION AND THRID GENERATION FAMILY BUSINESS IN INDONESIA (A REVIEW OF THE MEDIUM-SIZE FAMILY BUSINESS) christina whidya utami
Review of Management and Entrepreneurship Vol 3 No 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

The purpose of this study is to find out whether there are differences on pattern of succession between the second and the third generation of family business in Indonesia. Research Design/ Methodology/ Approach: A cross sectional and comparative research design were used in this study, while the data survey was conducted to 41 respondents from the second-generation group and 48 respondents from the third-generation family business; the businesses has run for 5 to 50 years and were categorized as medium size family business. The study used multiple regression test via SPSS to test the hypothesis. Findings: In family business led by the second-generation successor, only personality system affects the family business succession. On the other hand, in family business led by the third-generation, personality, ownership, family, and management system variables affect the success of the family business; meanwhile, family system does not find to affect the family business succession. Research Limitation/ Implication: This study investigates pattern of succession in family business including personality system, ownership system, family system and management system. This study can suggest a solution in the regeneration process of a family business in order to maintain the continuity of the business. limitation: There are some biases found on family’s perspective of the assessment, and the study only focus on medium-size family business. Practical Implications: A right amount of focus on pattern of succession will help the second and the third generation of the family to manifest in business succession. Exploring the second and the third-generation perspectives in regard to succession pattern is the key to maintain the continuity of the family business. Originality/ value: This study offers a pattern of succession from various perspectives, including personal, ownership, family, and management, as well as the relationship to the long-term success of the family business.

MARKETING COMMUNICATION ADAPTATION OF MSME IN THE DIGITAL ERA: RESPONDING TO CHANGES IN CONSUMER BEHAVIOR Nina Septina; Lilian Danil; Ria Satyarini
Review of Management and Entrepreneurship Vol 3 No 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Technological development is one of the important factors in the process of purchasing decisions that affect consumer spending patterns. These changes are not just happening in Indonesia, but apply globally. The availability of high-speed internet connections, as well as the consumer's receipt of the presence of the power of social media and the number of online offerings increasingly attractive, support very well the growth of online business. This research aims to study the consumer behavior changes in the digital age. Data collection is done with a qualitative approach in the form of focus group discussion and depth interviews in several cities in Indonesia. Research results are applied as the basis for consideration for Small Medium Enterprises in conducting its marketing strategies adaptation in order to be sustainable in the digital age.

THE EFFECT OF GENDER IN THE BOARD OF COMMISSIONERS ON COMPANY VALUE WITH FAMILY CONTROL AS A MODERATION VARIABLE IN INDONESIA Elsa Limbago; Dedhy Sulistiawan
Review of Management and Entrepreneurship Vol 3 No 2 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Gender has been a concern in the last ten years because gender differences have an impact on communication within the company so that it can affect the value of the company. The majority of companies listed on the IDX are family companies which will have an impact on the composition in the election of the company board. The results of previous studies on the influence of gender are also still inconsistent. This study aims to know the effect of gender on the board of commissioners on firm’s value and the influence of family control in weakening the influence of gender on the board of commissioners on firm’s value. Firm value was measured by using Tobin's Q, PBV and PER. The control variables used were firm size, commissioner size and leverage. The sample used in this research were all companies listed on the IDX except the financial and banking sectors and analyzed using multiple linear regression. The results proved that gender in the board of commissioners has no significant effect on firm value and there is no significant influence on family control in weakening the influence of gender on the board of commissioners on firm value.

Effect Event, Word of Mouth, Direct Marketing on Purchase Decision Le-Fluffy Dessert I.V. Setiyono; L. Dewi
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Le-Fluffy Dessert is a food and beverage company that offers pudding and milk made from soy and milk without preservatives. This study aims to determine the influence of events, word of mouth, direct marketing on purchasing decision. This research used a quantitative approach, with population including Le-Fluffy Dessert’s consumers buying the products more than twice. Slovin formula was used to obtain 74 samples. The independent variables in this research were events, word of mouth, and direct marketing. The dependent variable in this research was consumen purchasing decision. The method of data collection in this research was questionnaire with Likert scale measurement. Analysis tool of this research is multiple linear regression. The event, word of mouth, direct marketing have a significant positive effect on consumer purchasing decision of Le-Fluffy Dessert.

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Contact Name
Fanny Septina

Contact Email
fanny.septina@ciputra.ac.id

Phone
+620317451699

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ibm-rme@ciputra.ac.id

Editorial Address
UC Town, Citraland, Surabaya 60219

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Fanny Septina

Contact Email fanny.septina@ciputra.ac.id

Phone +620317451699

Journal Mail Official ibm-rme@ciputra.ac.id

Editorial Address UC Town, Citraland, Surabaya 60219

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Fanny Septina

Contact Email
fanny.septina@ciputra.ac.id

Phone
+620317451699

Journal Mail Official
ibm-rme@ciputra.ac.id

Editorial Address
UC Town, Citraland, Surabaya 60219

Location
Kota surabaya,

Jawa timur

INDONESIA