Enrichment : Journal of Management
Vol. 11 No. 1, Novembe (2020): Management

The Effect of The Use of Social Media on The Level of Product Sales in The Pandemic Period on Unisla Entrepreneurs

Levia Inggrit Sayekti (Islamic University of Lamongan)



Article Info

Publish Date
30 Nov 2020

Abstract

The real impact of the Covid-19 Pandemic on entrepreneurs was very large, many of whom suffered losses, namely in terms of sales decreased and not a few entrepreneurs were out of business due to the Covid-19 pandemic. One solution to the impact of the Covid-19 pandemic is to take advantage of social media such as Facebook, Instagram and Twitter as a means of increasing online sales. This study aims to enable entrepreneurial students to use social media as a means to help increase sales. The results showed the independent variables X1 (Instagram), X2 (Whatsapp), X3 (Facebook) and X4 (Twitter) had an effect on sales during the Covid-19 Pandemic, where researchers proved a significant effect simultaneously which can be explained by the f-test where f -count has a value of 36.608 at the real level of 5%, and a significance value of 0.000.

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Journal Info

Abbrev

enrichment

Publisher

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...