BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Vol 2 No 3 (2020)

Digital Entrepreneurial Marketing: Strategi Bisnis UKM dalam Mengatasi Pandemi COVID-19

Siti Nurjanah (Magister Manajemen, Fakultas Bisnis dan Komunikasi, Institut Teknologi dan Bisnis Kalbis)
Triyono Arief Wahyudi (Magister Manajemen, Fakultas Bisnis dan Komunikasi, Institut Teknologi dan Bisnis Kalbis)



Article Info

Publish Date
30 Dec 2020

Abstract

This activity aims to provide knowledge and motivation to local businesses in the face of the Covid-19 pandemic. In the midst of the pandemic, many business actors in East Belitung are losing money due to Covid-19. A number of business actors have stopped production because there is no demand from consumers. Consumers are more turning to the primary sector to meet their daily needs. Seeing this condition, the executor deems it necessary to hold Community Service activities. The method used in this activity is in the form of training and training on digital entrepreneurship marketing. Participants are given training with activities using online learning method of providing material and followed by a question and answer session and practice / practice; giving working papers that are filled in according to the real conditions of the participants. Participants in the activity are MSME players who are in Manggar District, East Belitung Regency. This group is part of an effort to develop local community welfare. Keywords: digital entrepreneurial marketing, business strategy

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Journal Info

Abbrev

BERDAYA

Publisher

Subject

Humanities Education Public Health Social Sciences

Description

BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research ...