BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Vol 2 No 3 (2020)

Pelatihan Pemasaran Produk Dengan Pemanfaatan Teknologi Informasi Secara Online

Roy Budiharjo (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta, Indonesia)
Suri Mahrani (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta, Indonesia)

Article Info

Publish Date
30 Dec 2020

Abstract

The purpose of this community service is to provide understanding to participants, especially MSMEs, on how to market products online by utilizing technology for free. This training will introduce the products offered in the long term compared to conventional means that can offer in the short term. This training is given to people in South Meruya village who want to become entrepreneurs through the use of technology to improve product marketing efficiency. The results of this training can be used to increase competitiveness and public knowledge about marketing in today's digital era. Keywords: online marketing, MSME's

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Journal Info
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Website

Abbrev

BERDAYA

Publisher

Lembaga Pengembangan Manajemen dan Publikasi Imperium

Subject

Humanities Education Public Health Social Sciences

Description

BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research ...