JURNAL ILMIAH KOHESI
Vol 5 No 3 (2021): JURNAL ILMIAH KOHESI

ANALISIS SIKAP DAN PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK VITAMIN VITACIMIN DI MASA PANDEMI COVID - 19 (STUDI PADA KARYAWAN KOPERASI SERBA USAHA KEMBANG WIJAYA KUSUMA JOMBANG)

NURUL ISNAINI (UNIVERSITAS KH. A. WAHAB HASBULLAH)
ITA RAHMAWATI (UNIVERSITAS KH. A. WAHAB HASBULLAH)

Article Info

Publish Date
19 Jul 2021

Abstract

This study was conducted with the aim to know the Analysis of Attitudes and Behaviors of Consumers in the Purchase ofVitamin Vitacimin Products in Employees of The Cooperative All-Round Business Kembang Wijaya Kusuma Jombang byusing a sample of 59 respondents with simple random sampling techniques. The results of this study showed a greater fcountvalue than the f-table of 39,826 > 3,162 which means that the variables of consumer attitudes and consumer behaviorsimultaneously positively influenced vitacimin purchasing decisions. And the test results of the t test, t-count variableconsumer attitudes greater than the t-table of 5,028 > 2,003 with the variable meaning of consumer attitudes positivelyinfluenced purchasing decisions. And the result of t-count variable consumer behavior is greater than the t-table of 2,040 >2,003 with the sense that consumer behavior variables positively affect purchasing decisions.

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Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...