JOIN (Jurnal Online Informatika)
Vol. 5 No 2 (2020)

Product Review Ranking in e-Commerce using Urgency Level Classification Approach

Hamdi Ahmad Zuhri (School of Electrical Engineering and Informatics, Institut Teknologi Bandung, Indonesia)
Nur Ulfa Maulidevi (School of Electrical Engineering and Informatics, Institut Teknologi Bandung, Indonesia and PUI-PT AI-VLB (Artificial Intelligence for Vision, Natural Language Processing & Big Data Analytics), Indonesia)



Article Info

Publish Date
18 Dec 2020

Abstract

Review ranking is useful to give users a better experience. Review ranking studies commonly use upvote value, which does not represent urgency, and it causes problems in prediction. In contrast, manual labeling as wide as the upvote value range provides a high bias and inconsistency. The proposed solution is to use a classification approach to rank the review where the labels are ordinal urgency class. The experiment involved shallow learning models (Logistic Regression, Naïve Bayesian, Support Vector Machine, and Random Forest), and deep learning models (LSTM and CNN). In constructing a classification model, the problem is broken down into several binary classifications that predict tendencies of urgency depending on the separation of classes. The result shows that deep learning models outperform other models in classification dan ranking evaluation. In addition, the review data used tend to contain vocabulary of certain product domains, so further research is needed on data with more diverse vocabulary.

Copyrights © 2020






Journal Info

Abbrev

join

Publisher

Subject

Computer Science & IT

Description

JOIN (Jurnal Online Informatika) is a scientific journal published by the Department of Informatics UIN Sunan Gunung Djati Bandung. This journal contains scientific papers from Academics, Researchers, and Practitioners about research on informatics. JOIN (Jurnal Online Informatika) is published ...