BERNAS: Jurnal Pengabdian Kepada Masyarakat
Vol 2 No 3 (2021)

PELATIHAN PEMBERDAYAAN KELOMPOK WANITA PEMBUAT KERUPUK UBI UNGU DI DESA PADAHANTEN

Whydiantoro (Universitas Majalengka)
Budiman Budiman (Unknown)
Engkos Koswara (Universitas Majalengka)



Article Info

Publish Date
09 Aug 2021

Abstract

The purple sweet potato cracker product is the result of the creativity of the women's farmer group in Padahanten village. Until now, purple sweet potato crackers have not been able to become the main commodity in helping the economy of the women farmer group. Only a few members sell crackers. However, in practice sales are so small that they cannot be used as a reliable source of income. This is caused by various factors, one of the contributing factors is product packaging and product marketing. Product packaging currently only uses simple plastic without using a brand or logo, so it is less attractive to consumers. For marketing only through local residents and stalls in the village. In the manufacturing process, women farmer groups have not used tools/machines to speed up the production process. So it takes a relatively long time to produce crackers. In this community service activity, the packaging design will be made to the manufacture of marketing media in the form of web marketing. With this is expected to increase consumer interest and marketing. In addition, the manufacture of production equipment and training will be given to the women's farmer group in Padahanten Village in order to increase the production speed of the purple sweet potato cracker product.

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Journal Info

Abbrev

bernas

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Bernas: Jurnal Pengabdian Kepada Masyarakat, particularly focuses on the main problems in the development of the sciences of ...