Jurnal Ilmu Komunikasi
Vol. 9 No. 1 (2019): April

Product Branding Nata De Legen Dusun Shoberoh Desa Dalegan Kecamatan Panceng Kabupaten Gresik

I’lamatul Laili (Universitas Islam Negeri Sunan Ampel Surabaya)

Article Info

Publish Date
10 Apr 2019

Abstract

This article discusses the process of product branding “Nata de Legen” conducted by the Legen Shoberoh Group (KLS) and the media used. This research uses a qualitative approach. The aim is to describe the product branding process and the media used by KLS in marketing Nata de Legen. The results showed that the product branding carried out by KLS includes four stages; recognition, attracting consumers, marketing, and customer loyalty. In product branding, KLS optimizes services and provides empathy to customers with personal communication. The media used in the product branding process are social media Facebook and Whatsapp, then the point of purchase, namely the Dalegan White Sand tour

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Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

JIK

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan ...