TIN: TERAPAN INFORMATIKA NUSANTARA
Vol 2 No 3 (2021): Agustus 2021 (in press)

Sistem Penunjang Keputusan Pemasaran Pada Koperasi Simpan Pinjam Keluarga Sejahtera dengan Metode AHP

Tammayyusdin, Aulia Salma (Unknown)
Sandra, Gardika (Unknown)
Laureta, Wika Widya (Unknown)
Sulistyowati, Daning Nur (Unknown)

Article Info

Publish Date
13 Aug 2021

Abstract

This study discusses the marketing decision support system in the prosperous family savings and loan cooperatives, as a cooperative that provides financial services provided by the general public to make savings and loans in increasing economic stability. With this pandemic, people experience a decline in financial factors that result in financial disruption and constraints for daily life. In this study, the general public will know the programs carried out by cooperative members in spreading marketing among the surrounding community or even PKK women who have social environmental organizations. This process is carried out by the Prosperous Family Cooperative, which is resolved in a structured selection. As a source of information about the process carried out in marketing to make it easier for companies to consider the largest number in the number of people who get information about the Prosperous Family Cooperative. The method used in this study was carried out to take a decision in the final selection which was obtained through the ratio value. This study aims to provide an explanation regarding marketing information using the Analytical Hierarchy Process (AHP) method, in order to get the value of marketing priorities carried out by the Prosperous Family Cooperative. The results obtained in using a marketing decision support system in a prosperous family savings and loan cooperative using the AHP method is direct selling to the public

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
TIN: TERAPAN INFORMATIKA NUSANTARA
Website

Abbrev

tin

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Aerospace Engineering Arts Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

Description

Jurnal TIN: TERAPAN INFORMATIKA NUSANTARA memuat tentang Kajian Bunga Rampai dari berbagai ide dan hasil penelitian para peneliti, mahasiswa, dan dosen yang berkompeten di bidangnya dari berbagai disiplin ilmu seperti: Komputer, Informatika, Industri, Elektro, Telekomunikasi, Kesehatan, Agama, ...